Shincha Matcha (30g/1.06oz)

Now available
This item is limited edition of 850 packages only available at this harvest season.

The Shincha harvest has long been regarded as a moment of celebration in Japan. Each year, people look forward to this special springtime harvest. Today, people from around the world can enjoy Shincha direct from our tea farm. Traditionally, Matcha is aged for several months after harvest to gain a more complex, enriched flavor, similar to the process used for Gyokuro. For tea ceremony, it is traditional to open a special jar of matcha that has been aged for several months at a ceremony called Kutikiri no Gi in autumn.

However, recently, Shincha Matcha is enjoyed mainly among teachers or masters of tea ceremony. They enjoy the fresh flavor of Shincha Matcha rather than the deep smooth and mellow flavor of usual Matcha. The Shincha Matcha color is a little brighter green than usual Matcha. And they feel delight of the spring season, inspired by the fresh flavor of Shincha Matcha.

Shincha Matcha is made from tea leaves freshly harvested around May 20 to 25, direct from the tea farm. It is not aged over time, like traditional Matcha. To bring out the fresh flavor, this is specially finished. Usually fresh tea leaves just after harvest are steamed and then dried. They become "Aracha" Matcha. The drying process affects the character of the Matcha flavor. For our special Shincha Matcha, we have dried our tea leaves a little more strongly to characterize the fresh flavor and bring out the bright green color.

The tea farm where the tea leaves are grown is located in mountain ravines, a location suitable for the highest grade Sencha. The misty climate, sloping hills, warm days and cool nights create the refreshing aroma of Shincha.
Each leaf for this item is specially selected and carefully picked by our farmers' skilled hands. Today most tea leaves are trimmed by machine and traditional hand-picked Matcha is rarely grown and is therefore very precious. The flavor and aroma of hand-picked tea is much more mellow and smooth than tea trimmed by machine.
The tea leaves for our Shincha Matcha are of the highest grade, shaded from sunlight by the "Tana" structure and carefully picked by hand. Therefore, the taste is deeply smooth and mellow, even though our Shincha Matcha is not aged over time.

With our Shincha Matcha, you can enjoy both the fresh aroma of Shincha and the mellow smooth taste of Matcha in one bowl of tea. Enjoy the superb harmony of fresh aroma and smooth, mellow taste of this special tea, available only this spring harvest season.

Preparation of Shincha Matcha

Shincha Matcha is prepared in the same way as usual Matcha. If you would like to enjoy a more refreshing aroma of Shincha Matcha, it is also good to prepare with hotter water (199F - 212F / 92C - 100C).
- Sift the Matcha for a more mellow flavor and to remove any lumps.
- Place 2 Chashaku or 1 teaspoon of Matcha (2g) into the Chawan bowl.
- Pour 70ml (2.46fl oz) of hot water into the Chawan. The water temperature should be between 185F and boiling (85C - 100C).
- Using the Chasen (bamboo whisk) mix the Matcha into a delicious frothy brew.

Tea Ware Not Included

This item does not contain any tea ware (Matcha Bowl, Bamboo Whisk, Matcha Spoon, etc.). If you are looking for tea ware items, please visit our "Matcha Bowls / Accessories" category.

Customer Review

No. Author Country Rating Read Date Added
01. Mike Z Canada
246 06/24/2023
02. Jordan Belville United States
332 06/11/2023
03. Mandy Eamello United States
881 06/02/2022
04. John O'Connell Australia
2259 06/05/2018
05. Bonnie Sharbaugh United States
1845 06/30/2017
06. John O'Connell Australia
2351 06/26/2017
07. Sarah Longo United States
3227 07/19/2015
08. Sarah Longo United States
3564 07/01/2013
09. Erik O'Brien United States
3705 07/11/2012
10. Sarah Longo United States
3355 06/30/2012

Current Reviews: 12  Read More Reviews

Write Review

Would you post your candid impression for customer review? It would be a great help for other customers.