Cultivation and Production Steps (Tencha - Pure Elegant Flavor)Cultivation and Production Steps (Tencha - Pure Elegant Flavor)

Why is Tencha Flavor a Secret?

Tencha is the name for tea leaves used for Matcha, before the leaves are ground into fine powder. Traditionally, Tencha was not brewed like Gyokuro or Sencha, because this was neither included in the traditional Tea Ceremony teachings nor allowed.

When tea manufacturers purchase or bid on Tencha from the farmer, or when they process or blend Tencha, they must evaluate each case of tea leaves to check the Aracha process, the finishing process, blending conditions, and so on. To grind Tencha into the fine powder of Matcha requires enormous time and great care. For example, it takes an hour to grind 40g or 70g (1.41oz or 1.47oz) Matcha. In addition, Matcha does not keep fresh as long as Tencha. Once the tea is ground into Matcha, it begins to oxidize and loose its fresh flavor. So, tea manufacturers have traditionally evaluated and bid on Tencha tea leaves, not Matcha. Of course, the manufacturer evaluates the quality of the Matcha at the end of the process, before it is sent to the customer. Even at tea competitions attended by tea manufacturers, tea is evaluated in Tencha tea leaf form, not Matcha powder.

Because of this, only tea manufacturers have known the flavor of Tencha. It has remained secret for many years. The flavor, which is different from Gyokuro and Matcha, is uniquely very pure and elegant, though drinking Tencha is not allowed by the rules of Tea Ceremony. The tea color is pale green, the taste is deep and mellow, and the subtle noble aroma lingers in the mouth for a while.

We would like tea connoisseurs from around the world to discover and enjoy the unique and pure elegant flavor of Tencha.

Tencha tea leaves

Evaluating Tencha tea leaves for blending



Pressing the tea leaves down into the water to soak. Tencha leaves float on the water surface because Tencha is lightweight.


Evaluating in flavor



Tencha Teas - Now Available

[Limited] Tencha Super Premium (30g/1.06oz) US$22.00
This Tencha Super Premium has specially been arranged in order to be brewed in the same way as Gyokuro or Sencha. The taste is deep and mellow, and the subtle noble aroma lingers in the mouth for a while...
[Limited] Tencha Premium (60g/2.12oz) US$25.00
Tea leaves for Tencha (Matcha) are grown in the same way as Gyokuro, but processed differently than Gyokuro. The growing and processing bring the unique excellent flavor of Tencha. Of course, this Tencha also makes a lovely iced tea. The flavor is uniquely elegant...
[Limited] Tencha Pinnacle (30g/1.06oz) US$29.00
Traditionally, Tencha was not brewed like Gyokuro or Sencha, because this was not included in the traditional Tea Ceremony teachings. And so, for many years, brewed Tencha has quietly been enjoyed in secret among only a few Matcha manufacturers...

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