This tea is authentic tasting Japanese Genmaicha Matcha-iri. Our local Japanese import store retired after 30 years in business. Ever since then, I have been without luck in finding REAL tea and have been drinking coffee instead. Terrible idea, but I will not drink anything less than REAL Japanese tea. Fancy tea shops sell green tea from time to time but it does not taste like this tastes like. Hibiki matcha is earthy, smooth and the right amount of brown rice. American versions of this tea, taste nothing like real Japanese matcha. My sister-in-law is Japanese and would get some tea from her mother but I needed to find a vendor that I could buy from on a monthly basis. They are responsive and timely even when shipping from overseas.
Bottom line, this company sells clean tea and puts care in their product. What a blessing!