If you are like us, you may have been trying matchas for a while, come up with some you liked but found there was just something missing. That was us about a year and a half ago. We probably tried 12 to 15 different kinds from Teavana, Amazon and every other place we ran across until we found this tea. We have been drinking 2 to 3 cups per day for a few months and it still really wonderful, smooth, never bitter and with just the right lift. If you like matcha, you really do owe it to yourself to order some. Additionally, we ordered a long handle 1/2 teaspoon measuring spoon which is great for reaching down when you get to the end of the bag.