Highly recommend the organic matcha. Bright green, very smooth, no bitterness, and nice depth of flavor not typically found in organic matcha. The overall taste and quality of this matcha is better than many of the non-organic matcha from other vendors so the fact that this matcha is also organic makes it a WINNER for me. The refill packs are an excellent value for people who drink matcha daily. I also really appreciate the web pages on the Organic Tea Farm and am sincerely thankful for the extra effort that goes into making this matcha by organic means. Domo Arigato Hibika-An!!