Houjicha flavor depends on two important factors: geographic features of the tea farm location, and freshness.
It is said that tea farms which have specific geographic features for growing the highest grade Sencha can also grow tea leaves for excellent Houjicha. The tea farm should be located in mountain ravines, with mineral-rich soil. The misty climate, sloping hills, warm days and cool nights create the excellent flavor of Houjicha. All of our Houjicha is grown only at tea farms suitable for highest grade Sencha in the Uji region.
Freshness is also most important for Houjicha. The excellent roasted aroma diminishes with time. Houjicha usually keeps in good condition for a year or more if preserved appropriately. However, the best excellent roasted aroma of Houjicha can be enjoyed within a few months after roasting. We are constantly roasting new batches of Houjicha so that we can ship all our Houjicha teas within two weeks of the time it is roasted. With our Houjicha, you can experience the full flavor of freshly roasted tea leaves.